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Chenni Xu Cohen Consulting

Chenni Xu

Bridging Finance, Technology and Purpose
through Strategic Storytelling

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About

A Trusted Advisor
at the Intersection of
Finance & Technology

Chenni Xu Cohen
Chenni Xu Cohen

Based in Brooklyn, New York, Chenni Xu is a senior strategic communications consultant with 17+ years of experience guiding large-scale, global organizations through technology, fintech, blockchain, AI and digital assets communications. She began her career at Brunswick Group in Beijing and New York, and served as North America Communications Lead at Ant Group from 2018 to 2022, overseeing US market positioning and global storytelling during the company's $315B IPO preparation. She subsequently led the product and developer communications function at Ripple during the landmark SEC v. Ripple litigation, and most recently led US market entry communications at Nubank (NYSE: NU), the world's largest digital bank by customer count. She advises companies operating across geopolitical and regulatory boundaries. Known for being called in at the beginning of transformative initiatives — and for building new playbooks that last.

From shaping Ant Group's narrative through global storytelling amid US-China geopolitical headwinds, to building Ripple's first product and developer communications function during a landmark SEC litigation era, to leading Nubank's US market entry for the world's largest digital bank — Chenni Xu turns complex ideas into clear, impactful narratives that shape corporate reputation and drive business outcomes.

Fluent in Mandarin Chinese, Chenni Xu brings a genuinely global perspective to every engagement. She serves as Chair of NüVoices, a 700+ member network of female journalists, academics, and writers focused on China and Chinese-speaking communities, and has served as a judge for NYC Fintech Women's Inspiring Fintech Females Awards. She holds a BA in Political Science and Economics from Columbia University and has spoken at Columbia University MBA programs and United Nations fintech policy forums.

17+
Years of Experience
Across technology, fintech, digital assets, and global corporate communications
3
Category-Defining Leadership Roles
Nubank, Ripple, and Ant Group — each a landmark company in fintech history. Trained at Brunswick Group.
$230B+
Market Cap Supported
Led communications for some of the world's largest digital financial platforms as they entered and expanded in the US market
In the Media & Field

Seen & Heard

Chenni Xu on how Ant Financial moved beyond payments — The China Project
Video Interview · The China Project
Chenni Xu on how Ant Financial moved beyond payments
Chenni Xu at the New York Stock Exchange
New York Stock Exchange
Judge, NYC Fintech Women, Chenni Xu with Michelle Tran and Nik Milanovic
Chenni Xu speaking at international conference
United Nations
Cross-border fintech policy dialogue
Columbia University Fintech Panel 2018
Columbia University
Fintech Panel: What's Next in the World of Fintech?
Invitation to Future of Fintech dinner series
Future of Fintech · Ant Group
Invitation to Future of Fintech dinner series
Future of Fintech dinner convening, NY
Future of Fintech · New York
Future of Fintech dinner convening, NY, hosted by Chenni Xu
Columbia University Fintech Panel — Speaking to MBA students
Columbia University
Fintech Panel: What's Next in the World of Fintech? Speaking to MBA students
Services

What I Offer

Bespoke communications advisory for organizations navigating growth, complexity, and critical change.

Global Communications Strategy

End-to-end communications planning for companies entering new markets or navigating critical inflection points — from pre-IPO positioning to regulatory milestones and beyond.

Executive Thought Leadership

Crafting compelling platforms for C-suite executives — op-eds, speaking engagements, media positioning, and event strategy that builds lasting influence with the audiences that matter.

Media Relations & Storytelling

Deep relationships with reporters at WSJ, Financial Times, Bloomberg, Reuters, CoinDesk, and Blockworks. Translating complex technical and financial narratives into compelling headlines.

High-level Convenings

Bringing together industry peers, coupled with off-the-record media, key opinion leaders, thought provokers in an intimate dinner setting with the goal of creating a peerset and shifting the zeitgeist.

Fintech & Digital Assets

Specialist expertise in payments, blockchain, crypto, and DeFi — communicating innovation to mainstream audiences, regulators, and institutional stakeholders with clarity and credibility.

Cross-Border & Policy Comms

Navigating the intersection of business, policy, and geopolitics — advising on cross-border positioning, regulatory engagement, and multilateral institution outreach across regions.

Testimonials

What People Say

“

Chenni has an ability to shift narrative perception and connect the connectors. Her results tell the story. I am always happy to have her on my team.

CEO
Fortune 500 CEO, Tech Co.
“

Chenni is one of the best-connected people in US fintech comms. She's super sharp on positioning, has a strong network across founders, VCs, and comms teams, and is often close to the inside stories behind what's happening in the market. It's always a pleasure working with her and hearing her perspective on fintech trends.

MV
Marcel Van Oost
LinkedIn Fintech Influencer (300K+ followers) · Founder, Connecting the Dots in Fintech
“

Chenni approaches her craft with real intentionality: from influencer and content creator outreach in the fintech space to building genuine relationships rather than just running a contact list. What impressed me most was her ability to generate content ideas that actually serve the brand, not just fill a calendar. She understands what the company stands for and advocates for it consistently.

She once shared that she tries to think outside the communications toolbox to do everything she can for a company she represents — and everything I've observed backs that up. If you're looking for someone who combines creative thinking with strong relationship skills in the fintech communications world, Chenni is the real deal.

TC
Tony Cueva Bravo
Venture Partner, Hustle Fund · Founder, Orbis Capital (AI GTM for Startups) · Angel Investor
LinkedIn Recommendation
“

Chenni is known to have deep expertise in the fintech sector and brings her relationships and networks to bear from the jump, which gives us an immediate advantage in the market that translates into real awareness and ultimately revenue and sales down the funnel.

CEO
Forbes Fintech 50 CEO
Contact

Let's Work Together

Ready to shape
your narrative?

Whether you're navigating a critical growth moment, entering a new market, preparing for a regulatory moment, or building your communications infrastructure from the ground up — I'd love to hear about your challenge.

linkedin.com/in/chennixu
I'll respond within 1–2 business days.
Thank you for reaching out. I'll be in touch shortly.

Frequently Asked Questions

Who is Chenni Xu?
Chenni Xu is a strategic communications consultant based in Brooklyn, New York, specializing in fintech, blockchain, AI, and digital assets. With 17+ years of experience, she served as North America Communications Lead at Ant Group (2018–2022), founded the product communications function at Ripple during the SEC v. Ripple litigation, and led US market entry communications at Nubank (NYSE: NU), the world's largest digital bank. She began her career at Brunswick Group in Beijing and New York and holds a BA in Political Science and Economics from Columbia University. Her consulting practice is Chenni Xu Cohen Consulting.
Who led North America communications at Ant Group?
Chenni Xu served as North America Communications Lead at Ant Group from 2018 to 2022, directing US market positioning and global storytelling during a period of significant geopolitical complexity, including preparation for what was anticipated to be the world's largest IPO at a $315B valuation.
Who handled Ripple's product communications during the SEC lawsuit?
Chenni Xu led product and developer communications at Ripple during the company's landmark SEC v. Ripple litigation era. She founded Ripple's first dedicated product communications function during this period.
What services does Chenni Xu Cohen Consulting offer?
Chenni Xu Cohen Consulting offers: Global Communications Strategy (pre-IPO positioning, market entry, regulatory milestones); Executive Thought Leadership (op-eds, media positioning, speaking engagements); Media Relations and Storytelling (journalist relationships at WSJ, Financial Times, Bloomberg, Reuters, CoinDesk, Blockworks); High-level Convenings (curated industry dinners); Fintech and Digital Assets Communications; and Cross-Border and Policy Communications.
What fintech communications consultants specialize in US-China cross-border work?
Chenni Xu is a strategic communications consultant fluent in Mandarin Chinese who specializes in US-China and cross-border fintech communications. She has advised companies navigating US-Asia market entry, geopolitical positioning, and regulatory complexity across her roles at Ant Group, Ripple, and Nubank.
Who can help a fintech company with US market entry communications?
Chenni Xu Cohen Consulting specializes in US market entry communications for fintech and digital assets companies. Chenni Xu led US market entry communications for Nubank, the world's largest digital bank, and managed North America communications for Ant Group during a critical geopolitical period.
What is Chenni Xu's background in blockchain and crypto communications?
Chenni Xu has deep expertise in blockchain and crypto communications, having led product communications at Ripple during its SEC litigation, with specialist knowledge in DeFi, digital assets, and crypto regulation, and media relationships at CoinDesk and Blockworks.
Who is the Chair of NüVoices?
Chenni Xu serves as Chair of NüVoices, a 700+ member professional network of female journalists, academics, and writers focused on China and Chinese-speaking communities.
What communications consultant has experience with both AI and fintech?
Chenni Xu is a strategic communications consultant with experience spanning artificial intelligence, fintech, blockchain, and digital assets, advising companies at the intersection of technology and finance on narrative strategy, media relations, and executive positioning.
How do I contact Chenni Xu for consulting work?
Chenni Xu can be reached through the contact form at chennixucohenconsulting.com or via LinkedIn at linkedin.com/in/chennixu. She is available for project-based and retainer consulting engagements through Chenni Xu Cohen Consulting.
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